Mar 08, 2022
Daily Paper celebrates International Women’s Day with a campaign video spotlighting the London-based womens and non-binary collective ‘Girls Can’t DJ’ (GCDJ). Radiating true confidence and empowerment, the campaign embodies the essence of sisterhood; loving, inspiring and protecting each other whilst flourishing alongside one another.
Female and non-binary collective GCDJ is a pivotal group based in the heart of London set out to change the narrative of the music industry that is predominantly dominated by men. With their powerful presence, together and individually, they look to provide unforgettable DJ sets and educational workshops for the new generation.
Tune into an special mix by Girls Can't DJ founder,Jordss:
Sisterhood Is Flourishing
Echoing the notion of what it means to be a woman, the campaign features the unisex t-shirt adorned with the phrase ‘Sisterhood is Flourishing’ alongside a print design of the signature Daily Paper shield logo and a Hibiscus plant; a floral plant indigenous to continental Africa, as well as a representative of the divine feminine. The visuals capture mutual growth, togetherness and unconditional support between women.
Parts of the tee’s proceeds will be donated to Sistah Space, a community-based non-profit organisation in London who works with women and girls of African heritage who've experienced domestic or sexual abuse or who have lost a loved one to domestic violence.
The limited edition Sisterhood Is Flourishing Tee is priced at €59,95 and available globally online at oleyocpj.com on Tuesday March 8, 2022 at 12PM CET.
Credits:
Videography & Photography: @nkeiru.o
Video Edit: @appetite.amsterdam
Talents: @jordss.dj, @cvssieee, @glademarie & @jjess.mp3
